Privacy Policy

Last updated: March 2, 2026

PurpleWings UAE operates this website and online store, including all related information, content, features, tools, products, and services (the "Services") to provide customers in Dubai and across the UAE with a curated shopping experience. The company Buydi F.Z.C, registered in the UAE, is the entity behind PurpleWings UAE and is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services in Dubai or elsewhere in the UAE, or otherwise communicate with us.

By using the Services in the UAE, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed.

1. Personal Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to you. For customers in Dubai and the UAE, this may include:

  • Contact details: Name, email, phone number, billing/shipping address in the UAE

  • Financial information: Credit/debit card details, transaction information, payment confirmation

  • Account information: Username, password, preferences, settings

  • Transaction history: Items viewed, added to cart, purchased, returned, or exchanged

  • Communications: Messages sent to us (e.g., customer support inquiries)

  • Device & usage information: IP address, browser type, network information, cookies, and other identifiers

2. Sources of Personal Information

We may collect information from customers in Dubai and the UAE:

  • Directly from you: When creating an account, making a purchase, or contacting us

  • Automatically through the Services: Via cookies or device data while using our UAE-based website

  • From service providers: Payment processors, shipping providers, analytics, and customer support

  • From partners or third parties where you interact with our Services

3. How We Use Your Personal Information

We use personal information for customers in Dubai and the UAE to:

  • Provide and improve the Services: Process payments, fulfill orders, manage accounts, enable reviews, recommend products, and enhance your shopping experience

  • Marketing and promotions: Send emails, messages, or show relevant advertisements within the UAE

  • Security and fraud prevention: Protect your account, detect fraudulent activity, and secure payments

  • Communications: Respond to inquiries and provide customer support in the UAE

  • Legal compliance: Meet UAE legal obligations, respond to valid legal processes, and protect our rights

4. How We Share Personal Information

We may share information with:

  • Service providers: Shopify, UAE payment processors, delivery and logistics partners, and analytics providers

  • Business partners: Marketing or fulfillment partners serving customers in Dubai or the UAE

  • Affiliates or corporate group for operational purposes

  • Legal or regulatory authorities in the UAE as required

  • During business transactions such as mergers or acquisitions

We do not sell your personal information.

5. Your Rights

Depending on your location in the UAE, you may have rights to:

  • Access your personal information

  • Correct inaccurate information

  • Delete your personal information

  • Restrict or object to processing

  • Request portability of your data

To exercise these rights, please verify your identity and contact us at the details below.

6. Cookies and Tracking

  • We use session cookies to navigate the site and persistent cookies to remember preferences and visits

  • Third-party ads may use cookies, but we do not control these

  • You can disable cookies via your browser settings, though some functionality may be limited

7. Security & Data Retention

  • We store personal information securely and take measures to prevent unauthorized access or disclosure

  • Retention depends on business needs and legal obligations in the UAE

8. International Transfers

Your information may be stored or processed outside the UAE. We ensure adequate protection is applied for international transfers in accordance with applicable law.

9. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, customers in Dubai and the UAE can contact the founders at:

Email: founders@purplewings.ae
Address: Al Huda, Sharjah, UAE

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this website with the updated “Last updated” date. Continued use of the Services in the UAE constitutes acceptance of these changes.